Consult Base Global

Sally Penni's Law & Guidance

Podcast Channel Branding Transformation




London, United Kingdom

Our Role


Project Overview

Establish a strong brand identity for the podcast, ensuring it resonates with legal professionals and the general audience interested in legal topics.

The Challenge

Brand Creation: The client needed a clear and distinctive visual identity that reflected her professionalism as a barrister and appealed to a broad audience.


Brand Development

CBG created a unique brand identity for the podcast, featuring a professional yet approachable logo, colour scheme, and typography. The branding conveyed Sally’s legal expertise and made the podcast inviting to a wide audience.

Target Audience

CBG conducted market research to define the ideal listener profile. Using this persona, the branding and content strategy were customised to meet their needs and interests.


The cover art showcased Sally Penni’s image with a background that combined legal symbols, signalling expertise and informative content.

Lets Talk!

Ready to launch your next project or just want to start a conversation? We’d love to hear from you!