MAFAC
Driving MAFAC's Digital Marketing and Social Media Strategy
Industry
NonProfit Organisation
Location
London, United Kingdom
Our Role
Social Media Marketing
Project Overview
MAFAC, a charitable organisation, partnered with Consult Base Global (CBG) to manage their digital marketing and social media content strategy. The objective was to enhance their online presence, increase engagement, and promote their charitable initiatives effectively.
The Challenge
The challenge was to develop a comprehensive digital marketing and social media strategy to boost engagement and raise awareness about their charitable work.
Solution
Audience Research
We conducted in-depth research to understand MAFAC’s target audience, their preferences, and the causes that resonated with them.
Content Strategy
Based on audience insights, we developed a tailored content strategy that included compelling storytelling, impactful visuals, and messaging that aligned with MAFAC’’s mission.
Paid Advertising
To expand MAFAC’s reach, we implemented targeted paid advertising campaigns on social media platforms, focusing on raising awareness and driving engagement.
Social Media Management
We managed MAFAC’s social media profiles across platforms, including content creation and post designs, scheduling, and engagement with followers. Regular posts, updates, and interaction helped maintain an active online presence.
Analytic and Reporting
We closely monitored social media performance and conducted regular analytics to assess engagement metrics, allowing us to refine our strategy continuously.
Measurable Impact
Regular analytics and reporting allowed for data-driven adjustments to the strategy, optimising performance over time.
Conclusion
CBG’s digital marketing and social media content strategy effectively addressed MAFAC’s challenges by enhancing their online presence, increasing engagement, and promoting their charitable initiatives. This collaborative effort between MAFAC and CBG enabled the organisation to reach a wider audience, gain support, and make a more significant impact in their charitable endeavours.
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