Krupa Bhatt
A Brand Identity Development for Krupa Bhatt
Industry
NonProfit Organisation
Location
London, United Kingdom
Our Role
Rebranding
Project Overview
Abundance Foundation sought CBG to establish a strong brand identity. They recognised the importance of a compelling visual identity that would resonate with their mission, values, and target audience. Abundance Foundation approached us to create a brand identity proposal, including logos and colour palettes, to solidify their presence and messaging.
The Challenge
Personal Branding: As an individual in the charitable sector, Krupa needed a logo that embodied her personal values and professional expertise.
Visual Representation: Creating a visual symbol that encapsulated the essence of charity work and social impact was crucial.
Memorability: The logo needed to be memorable and recognizable, leaving a lasting impression on her audience.
Solution
Discovery and Consultation
We began by engaging in detailed discussions with Krupa to understand her personal values, mission, and vision. These insights formed the foundation for logo development.
Logo Conceptualization
Our design team brainstormed and conceptualised logo ideas that encapsulated the themes of charity, social impact, and Krupa’s unique personality.
Solution
Design Feedback Loop
We presented multiple logo concepts for review and feedback, ensuring that Krupa was an active part of the design process.
Refinement and Iteration
Based on Krupa’s feedback, we refined and iterated on the chosen logo concept, fine-tuning it to perfection.
Logo Delivery
Once the logo was finalised, we provided Krupa with file formats and guidelines for consistent logo usage across different mediums
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